Thursday 2 April 2009

Cycling with style

Ladies & Gentlemen,

What I bring to this blog today is the solution to messing your fine threads while cycling. London based company, Rapha has created a new lifestyle brand around the urban cycling culture by combining tasteful clothing and accessories with optimum performance.
Created by Simon Mottram and Luke Scheybeler in 2004, Rapha launched its niche market, chic cycling clothing that doesn't look out of place in town. Unlike pro cyclers using bright coloured unitards , you won't stick out like a sore thumb at the local café.
However not only do they design casual clothing, they've even got into specifically tailored suits to bikes for the working cycler. In the urban riding community, Rapha has drawn a large following despite their pricey products.

www.rapha.cc

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